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ads | brochures | copy writing | video | photos | custom art
Xclaim
Design
can custom design a mobile
version of your website.
Following are the latest mobile phone and search statistics*
· Mobile
searches have grown 4x since 2010.
· By
2013, more people will use mobile phones than PC’s to get online.
· 71%
of users expect a mobile site to load as fast as a desktop site.
· 60%
of users expect a mobile site to load in three seconds or less.
· 78%
will retry a site only two times or less if it does not load
initially.
· 23%
of adults have cursed at their phone when a site doesn’t work.
· 40%
have turned to a competitor’s site after a bad mobile experience.
· 57%
would not recommend a business with a bad website.
· 95%
of smartphone users have searched for local information.
· After
searching, 61% of users call a business and 59% visit the location.
· 90%
of these people act within 24 hours.
· 81%
of users prefer mobile sites to apps for researching prices.
· 63%
prefer them for purchasing.
· 50%
of mobile searches lead to a purchase.
(*Sources:
Gartner, 2010; Google Internal Data, 2011; Google “The Mobile
Movement: Understanding Smartphone Users.”, 2011; Cisco, 2011; Adobe
Mobile Experience Survey, 2011; eMarketer, 2011; Compuware “What
Users Want from Mobile.”, 2011; Lightspeed Research, 2010)
Designing a mobile version of a
full blown website, poses many technical challenges in addition to
deciding the obvious i.e.; what NOT to put on the mobile version.
Full websites are not really compatible with the small screens on
mobile devices, so mobile browsers on phones with touch screen
capabilities have been designed to allow you to ‘zoom in & out’ to
view content not easily viewable on a small screen and scroll in all
directions in order view the entire page. This of course, is quite
awkward, takes much more time and not very efficient.
Mobile site pages - on the other
hand – are ‘fixed in place’ and no ‘zooming’ is required because the
pages are formatted to allow easy viewing and readability without
having to zoom or scroll left and right (scrolling up or down is
acceptable). In addition – a good mobile web version must adhere to
the following basic design rules:
1. It
must download fast.
2.
Text can be
read without zooming or scrolling.
3. Must
be ‘thumb-friendly’ for links and buttons on touch screens.
4. Copy
must be used sparingly.
5. Location
and phone number must be easily viewable.
6. Navigation
must be simple.
7.
Site must look the same in both portrait and landscape mode with
landscape providing an enlarged view.
Your current website
– while viewable on smartphones and other hand held devices – is not as
easy to view content or navigate on the small screens of handheld
devices – as it is on a desktop / laptop computer monitor. This is true
for 99% of current active websites.
For example - below are screen shots from an
iPhone of the
Red Lobster Restaurant full website version and the mobile
version…
Which version
would YOU choose to view YOUR website on a mobile device?
Now is the time to beat out your competition
with a mobile website version
that studies have shown people vastly prefer over viewing
websites designed for desktop computers on their mobile devices because
websites designed specifically for mobile devices are easier
to read, simpler to use and faster at getting what you want.
Our
Mobile Website Design Services include:
-
Reviewing your current website
to select the content that needs to be migrated to a mobile
device (not all your pages need to be converted).
-
Review with you our recommendations
on which website pages and/or content should be converted to
mobile web pages.
-
Providing you with a mobile device webpage design concept
preview within 3 business days for your approval.
Contact us
for a quote on developing a mobile website for your
business.
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